Tolaga Bay Cashmere

Tolaga Bay Cashmere is a New Zealand luxury knitwear brand creating exceptionally crafted garments from premium natural fibres, with a focus on quality, provenance and enduring design.

General Studios partnered with Tolaga Bay Cashmere to create a distinctive digital experience that reflects the brand's commitment to craftsmanship and understated luxury. Combining elegant art direction, refined typography and intuitive e-commerce, the website brings the story behind the garments to life while supporting the brand's direct-to-consumer growth.