The Dowse Art Museum

The Dowse Art Museum is one of New Zealand's leading contemporary art institutions, renowned for its innovative exhibitions and commitment to championing art, craft and design.

General Studios partnered with The Dowse to develop a distinctive brand identity and digital experience that reflects the museum's creative spirit and progressive outlook. The visual identity balances a confident, contemporary aesthetic with the flexibility to accommodate a diverse and constantly evolving programme of exhibitions and events.

Extending this identity into the digital environment, the website combines bold design with intuitive navigation, providing an engaging platform for audiences to discover exhibitions, events and the stories behind the work.