Te Pākau Maru

Te Pākau Maru is a new development of 7-star beachside townhouses located in New Brighton, Christchurch. General Studios was engaged to create distinctive brand positioning, digital strategy and execution to establish the development in a manner that would resonate with an audience of younger, first home buyers. The resulting aesthetic strikes a fine balance between aspiration and affordability, placing a strong emphasis on an attainable seaside lifestyle, close to the heart of Christchurch.