About us

General Studios is an award-winning brand and digital agency with a passion for delivering design-focused solutions that help businesses connect with their audiences in a meaningful way.

Our approach

We work at the intersection of design and technology — combining experience, intuition and data to create best-in-class solutions that exceed expectations and produce tangible results.

We believe that the most effective outcomes are created through strong relationships, creative strategy and clear insight.

Services & Capabilities

Our team of designers, strategists and developers bring a wealth of experience, passion and expertise to every engagement. We work across a diverse range of industries and touchpoints to create beautiful, effective design that will resonate with your audience.

  • Strategy

    We work with companies to define the most effective strategies for brand and business growth.

    — Brand strategy
    — Digital strategy
    — Customer acquisition strategy
    — Technical roadmap strategy

  • Design

    We create distinctive, cohesive design systems across every touchpoint.

    — Brand identity
    — UI/UX
    — Websites
    — Web and mobile apps
    — Brand guidelines
    — Packaging
    — Signage and wayfinding
    — Employer brand
    — Social media

  • Digital development

    We utilise modern, scalable technologies to build high-performing websites, apps and digital eco-systems.

    — Technical scoping
    — Website and app development
    — Rapid prototyping
    — Custom API integrations
    — Frameworks: React, Vue, Nuxt, Next.js, Expo, Supabase
    — CMS: Craft, Contentful, Sanity
    — Hosting and maintenance

  • E-commerce

    We build scalable commerce systems for ambitious, growth focused brands.

    — Technical roadmap strategy
    — Custom design and development
    — Multi-territory e-commerce
    — Platforms: Shopify, Shopify Plus, Craft Commerce or Big Commerce
    — Apps: Klaviyo, Yotpo, Loyalty Lion, Recharge, Gorgias
    — Headless commerce
    — Subscriptions and wine clubs
    — Integrations and custom apps
    — Email marketing and automation
    — Customer referral and loyalty programs
    — B2B commerce and portals

  • Content

    We create engaging content that will resonate with your audience.

    — Photography and video production
    — 3D renders and animation
    — Social media content
    — AR/VR
    — Copywriting

  • Digital marketing

    We work with brands to develop effective digital marketing and customer acquisition strategies.

    — Customer acquisition strategy
    — SEO and Analytics
    — First-party data collection
    — SEM, Google Adwords
    — Social marketing
    — Content creation
    — Marketing automation
    — Email marketing: Klaviyo, MailChimp, CampaignMonitor


We’re proud to work with a diverse range of industry-leading brands and organisations.

  • Ashley & Co
  • Carnegie Hall
  • Westpac Sustainability
  • Goldsworthy
  • Boring Oat Milk
  • Basement Theatre
  • Coffee Supreme
  • Sans [ceuticals]
  • Fearon Hay
  • Pressio
  • Karma Drinks
  • Edmond de Rothschild Heritage
  • Kowtow
  • Sherwood
  • Terra Sancta
  • Tolaga Bay Cashmere
  • David Trubridge
  • Hallertau
  • The Dowse Art Museum
  • Method Recycling
  • Atamira Dance Company
  • Alpha Domus
  • Abodo Wood
  • Wall Fabrics